The finances of any small business must be kept separate from the owner’s personal finances in order to keep things running smoothly and to avoid credit problems migrating across the boundary.
Keeping the customers you already have is the easier part of marketing according to a classic advertising idiom, but doing so often requires some creative methods. When asking what to do to retain more clients, customer loyalty programs and service contracts spring to mind. For a certain yearly fee, your client will receive agreed-upon services or benefits above and beyond the usual ones offered by your business.
Traditional marketing methods like paying for ads, mailing lists and networking may attract customers to a new business, but the fastest method is piggybacking on established customer bases already created by similar companies.
Whether you have a brick and mortar shop, an e-commerce shop online or any service company, it is vital to make it as easy as possible for customers and clients to buy from you. More than marketing or improving product lines, there is one simple process you must add to increase sales considerably: credit card processing through a merchant account.
With internet security concerns on the minds' of many consumers these days, password creation has become a much talked about practice. More sites are requiring stronger passwords that include numbers, upper and lower case letters and symbols or punctuation as well.